That said, as anyone who has ever spent any time on the internet knows, time spent is not necessarily equivalent to quality time spent.

YouTube didn’t endorse either of these tactics, and maintained the party line: make videos your audience wants to watch, and the algorithm will reward you. This led some creators to try to make their videos shorter in order to make it more likely viewers would watch to completion, whereas others made their videos longer in order to increase watch time overall. When people find videos valuable and interesting (or so the theory goes) they watch them for longer, perhaps even to the end. In 2012, YouTube adjusted its recommendation system to support time spent watching each video, as well as time spent on the platform overall. User experience plummeted as videos left people feeling tricked, unsatisfied, or plain old annoyed. So it should come as no surprise that for many years, the YouTube algorithm recommended the videos that attracted the most views or clicks.Īlas, this led to a proliferation of misleading titles and thumbnails-in other words, clickbait. the star of Me at the zoo), YouTube was created in 2005 in order to crowdsource video of Janet Jackson and Justin Timberlake’s notorious Superbowl performance. 2005 – 2011: Optimizing for clicks & viewsĪccording to founder Jawed Karim (a.k.a. A brief history of the YouTube algorithmįirst, let’s do a quick overview of how the word “algorithm” became so omni-present in all of our lives. Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.

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